Knowledge mobilization: Stepping into interdependent and relational space using co-creation
نویسندگان
چکیده
منابع مشابه
Converting IT-Enabled Customer Power into Relational Value of IT-Enabled Co-Creation
Information technology, especially social media, has fundamentally changed the way of firm-customer interactions and has shifted more power to customers. Although an increasing number of firms are aware of increased customer power and the importance of co-creation, how to convert customer power into value of co-creation is unclear. In order to fill this gap in the literature, drawing on social ...
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ژورنال
عنوان ژورنال: Action Research
سال: 2020
ISSN: 1476-7503,1741-2617
DOI: 10.1177/1476750320960810